Dear Reader,

I had a conversation with a teacher-turned-online tutor recently that reminded me just how common it is for educators to undercharge when they first start their own business.

She told me she was charging $20 for a 30-minute session.

Why? Because that seemed to be the “going rate” for tutors in her area.

And listen—I get it. I did the exact same thing when I started.

But underpricing can quietly sabotage your business in two major ways:

1️⃣ It doesn’t reflect the true value of your experience as an experienced and trained educator.
2️⃣ Even if you fill up your schedule, it’s hard to make a sustainable income — which means burnout is lurking around the corner.

So I asked her the question that changed everything for me:
​“How much are private music lessons, dance classes, or sports training in your area?”

The answer was clear: a lot more than $20.

What really helped me shift my mindset was thinking of my business more like the dance studio where my daughters took ballet and tap lessons. That’s when I stopped calling myself a “tutor” and started building a teaching business.

Because here’s the truth:
• You don’t have to be a Teacher to be a Tutor.
• But if you ARE a Teacher? Own it. Lead with it. Charge accordingly.

So if you’ve been quietly calling yourself a tutor, it’s time to stop playing small.

You’re a professional educator. You have the training, the experience, and the heart.

Start pricing—and showing up—like it.

🎥 Click here to watch my free Pricing Strategies Webinar and learn how to price with confidence → Watch HERE​

You don’t need to earn your worth. You already have. It’s time to own it.

Cheering you on always!

Rachel

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