Classroom teacher turned teacher entrepreneur. I help classroom teachers learn how to create, market, and run their own, unique private practice teaching & tutoring businesses. Learn how to Teach YOUR way! ~ WHO, WHAT, HOW, WHEN, & WHERE you want!
🍭 A sweet (and spooky) way to get more students 👻
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Hi Reader, I’ve always loved Halloween! The creativity, the costumes, the excuse to eat peanut butter cups by the handful. What's not to love? But as a private practice teacher, I love it even more! Because between pumpkins and report cards is one of the most overlooked (and fun) ways to market your teaching/tutoring business … without needing a single social media post. Here’s what I mean:This time of year, your ideal client, the parent or caregiver of a student who might need extra support, is either:
And right now? Many of them are freshly aware of how their child is doing in school. Why? Because the first quarter just ended, and report cards are rolling in. If their child is struggling or even just starting to fall behind, they’re more open than ever to support. And your name? Your services? They could be the first ones they see while their student's academics are still top of mind. 🎃 What to do:Keep it easy. Create a few small flyers, magnets, or stickers with your name, a short sentence about what you do, and how to reach you. Then? Drop them into goodie bags. That’s it. Even if your ICA is middle or high school students. Many of them still come out with friends or help with younger siblings. And many of their parents are walking the route with them. This isn’t about pressure. It’s about presence. So if you’ve been waiting for a “sign” to market yourself in a way that feels light, low-stakes, and personal … this is it. 👻 Permission granted:You don’t need a fancy website. (They're not hiring you to be a web designer.) Put yourself out there. Your future students are literally knocking. Best wishes always 🎃, Rachel Rachel Cicioni, M.Ed Founder, The Private Practice Teacher® Educate • Innovate • Empower At The Private Practice Teacher®, I help educators reclaim their autonomy, build thriving teaching businesses, and reshape education from the ground up. |
The Private Practice Teacher® | Educate • Innovate • Empower
Classroom teacher turned teacher entrepreneur. I help classroom teachers learn how to create, market, and run their own, unique private practice teaching & tutoring businesses. Learn how to Teach YOUR way! ~ WHO, WHAT, HOW, WHEN, & WHERE you want!
Dear Reader, Last week, I talked about the teacher habits that linger long after we leave the classroom. But here’s something I didn’t realize at first:I brought those same patterns into my private practice. 😬 I didn’t mean to.I wasn’t trying to recreate back-to-back IEP meetings and hours of grading.But guess what I did instead? ✅ Said yes to every student, even when my schedule was full.✅ Skipped lunch or worked through it.✅ Felt guilty resting, even though I left the classroom to breathe...
Dear Reader, This weekend at a family dinner, my mother-in-law, a former preschool teacher, shared that she just had a school dream earlier in the week. She left the classroom over a decade ago!! I'd had one too, but I've only been out for 5 years. But it got me thinking about the teacher traits that stick with us long after we leave the classroom. (Look for a link to that blog post next week.) The quirks follow us: school dreams, bathroom sprints, the look that still sneaks out at the...
Hi Reader, I expect to hear it every fall, but usually it's not until mid to late October. The fatigue. The questioning. The “I can’t keep doing this.” But this year? It started in mid-September. Teachers are burning out faster than ever—and if that’s you, you’re not alone and you’re not imagining it. In this week’s blog, I’m flipping the script on what it really means for a school to “fail.” (Hint: it’s not test scores.) I’m also proposing a new kind of success metric—one that centers you,...