Hi Reader,

I’ve always loved Halloween! The creativity, the costumes, the excuse to eat peanut butter cups by the handful. What's not to love? But as a private practice teacher, I love it even more!

Because between pumpkins and report cards is one of the most overlooked (and fun) ways to market your teaching/tutoring business … without needing a single social media post.

Here’s what I mean:

This time of year, your ideal client, the parent or caregiver of a student who might need extra support, is either:

1. Coming straight to your door (Hi, trick-or-treaters!)
2. Walking right past you at Trunk or Treat events

And right now? Many of them are freshly aware of how their child is doing in school. Why? Because the first quarter just ended, and report cards are rolling in.

If their child is struggling or even just starting to fall behind, they’re more open than ever to support. And your name? Your services? They could be the first ones they see while their student's academics are still top of mind.

🎃 What to do:

Keep it easy. Create a few small flyers, magnets, or stickers with your name, a short sentence about what you do, and how to reach you.

Then? Drop them into goodie bags. That’s it.
Let the candy-carrying crowd do the rest.

Even if your ICA is middle or high school students. Many of them still come out with friends or help with younger siblings. And many of their parents are walking the route with them.

This isn’t about pressure. It’s about presence.
It’s about being visible right when people are starting to realize they might need help.

So if you’ve been waiting for a “sign” to market yourself in a way that feels light, low-stakes, and personal … this is it.

👻 Permission granted:

You don’t need a fancy website. (They're not hiring you to be a web designer.)
You don’t need to offer a discount or make a pitch.
You just need a short, clear message and a small goodie bag.

Put yourself out there. Your future students are literally knocking.

Best wishes always 🎃,

Rachel

Rachel Cicioni, M.Ed

Founder, The Private Practice Teacher®

Educate • Innovate • Empower

At The Private Practice Teacher®, I help educators reclaim their autonomy, build thriving teaching businesses, and reshape education from the ground up.