Dear Reader,

The other day, I was talking with a new business owner who sheepishly told me, “I’m not ready to post yet — I still need my logo and my website.”

I almost choked on my coffee.

Here’s the thing: almost every New-ish Biz Owner I meet does this. They work behind the scenes for weeks (or months), building the website, perfecting the service menu, agonizing over a logo… and they wait until the entire business feels “customer-ready” before they start marketing or telling people about it.

Here’s the problem: your business will never be “done.” It will always be a work-in-progress. And that’s actually a good thing.

Think about it — stores don’t wait until every single shelf is stocked to hang the “Grand Opening” sign. They let you peek at the sawdust on the floor and the boxes in the corner — and you still can’t wait to get in there. Movies release trailers months before the premiere. Recording artists announce an album drop date before it’s fully mixed. They do it because it builds excitement, anticipation, and connection.

Your business is no different.

When you bring your audience along for the ride — sharing sneak peeks, asking their opinions, answering their questions — you’re doing two powerful things:

1. You’re getting real-time feedback on your ideas and messaging.
2. You’re making your people feel invested in what you’re building.

And if the thought of showing your work before it’s “done” makes your stomach flip? That’s normal. You’ve been conditioned to only turn in polished work for a final grade. This is the opposite. This is building trust before you sell.

You don’t have to give them every detail. In fact, here’s my caution: protect your dream from the people who lead with fear. Even when they love you, their doubts can land heavily. Unless you’d go to them for advice, don’t take their criticism to heart.

📃 So here’s your permission slip:

• Start before you’re “ready.”

• Post the teaser.

• Share the messy middle.

• Invite your people into the process.

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Your business isn’t a show home — it’s a living, breathing vision. The magic isn’t just in the ribbon cutting; it’s in letting people watch you tie the bow.

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🧐 Want help figuring out what to share before you’re ‘ready’? Let’s map it out together.

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With love, respect, and appreciation always,

Rachel

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